Malavika as Zee Kannada’s new Programming Head.

Bangalore, 05^th September 2006: Well known television star Ms.Malavika Avinash has joined Zee Kannada as the channel’s new Programming Head. Malavika has joined Zee Kannada as the head of one of the most prominent positions in the channel. She has been in the industry for over two decades and has an undying passion for acting.

As the Programming Head, Malavika will be responsible for creating a programming mix that will be unique to Zee Kannada. Will strive to provide programmes that are vibrant, fresh, entertaining, educative and in consonance with the culture, tradition, likes and dislikes of the people of Karnataka.

Popularly known as “Madhavi Patel”, the role she played in the most popular television serial “Mukta” and that which has made her into a cult figure in the minds of the people. Her claim to fame being the protagonist role in the state award winning tele series “Maya Mruga” directed by Mr.T.N.Seetaram. Legendary K.Balachander ushered her into the Tamil hearts across the world with a 400 parts Tamil series ‘Anni’. She also hosted “Agni”, a talk show on a Kannada channel and Takadhimita, a game show for classical dancers on another regional channel.

Malavika started her eventful acting career as a child artiste at the age of eight, with the renowned director Mr.G.V.Iyer in ‘Krishnavatar’. Followed by many films in Malayalam and Kannada. She has had the privilege of working with famous personalities like the legendary K.Balachander, Girish Kasaravalli, Girish Karnad, Aushutosh Gowariker and Dinesh Baboo.< /p>

Malavika, a law graduate by qualification, has versatile expertise and interests. Culturally inclined, Malavika is a trained Bharatnatayam danseuse, plays the Sitar and has knowledge of over six languages.

She has also directed documentaries for the Information Department, Government of Karnataka. She has been freelancing for English, Kannada and Tamil print media. She was also the assistant editor for the “Madhyam” journal. Her love for TV programming, Critical analysis, Kannada language, poetry, Ghazals, Classical music, Sufi music, Politics, Writing and Travel is what gets her to Zee Kannada.

“We are extremely privileged to have a multitalented person like Malavika as our Programming Head. She brings to us immense industry experience and we hope that her presence will definitely add a great deal of value to our channel. Malavika comes on board of ZEE Kannada with a strong intent and drive to spearhead Programming that matters to the ever- appreciative Kannada television audiences”, said Mr.Ajay Kumar, Business Head, Zee South Channels.

Mr.Venkat Giridhar, Business Head, Zee Kannada said, “It will indeed be a boost for the entire team to have Malavika amidst us. We hope to leverage on her brilliant ideas, plans, thoughts and experience”.

“It is perhaps, very unusual for an actor to become head of Programming of a channel. I deem it as both a challenge and an honour. I however, will not let down my fans and continue acting in films and on our channel”, added Ms.Malavika Avinash on her new assignment.

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