Zee Kannada was launched in the year 2006. The channel has already marked its position in the Kannada television industry. Despite the lack of homogeneity in viewership, the channel has carved a niche for itself by creating shows that portrayed the lives of ordinary Kannadigas. The channel has been successful in introducing memorable characters; the audiences could love or hate but at the end of the day identify the same.
Zee Kannada's Fiction shows touch upon prevalent issues in the society including conflicts in joint families, sibling rivalry and re - marriage. It has introduced several interesting forms of game shows which have been appreciated by the audience and the critics.
The channel has reached its audience personally through ‘Zee Jaatre’s’ and other exclusive ground activities. These one of a kind reach activities have not only helped the channel to understand its audiences better but also have resulted in the creation of a perpetual bond between the channel and its viewers.
Armed with a new, powerful entertainment package for the audiences, the channel aspires to achieve the No. 1 position in its near future.